A Technology Trade Show without the Trade Show Experience? Finally, the Dog Is Eating the Dog Food

I’ve been going to technology trade shows for several years
now. Recently I’ve found myself attending and participating in shows that
promote 3G and 4G technologies for next-generation networking. The common
themes are usually about enabling a richer broadband experience using voice,
video, data, and other multimedia content—whatever people can dream up. For the
most part consumers have been very clever at how they leverage all this
broadband capability. YouTube is a perfect example.

It finally looks like the technology companies that enable
this richer broadband experience are learning how to leverage what they helped
create. A great example of this is the ATCA Worldwide virtual trade show.
ATCA, which stands for Advanced Telecommunications Computing Architecture, is
one of the key industry standards being used for the equipment going into the
next-generation network infrastructure. It is this infrastructure that is
enabling more and more network bandwidth.

The companies exhibiting at the ATCA Worldwide virtual show
include many of the industry-leading hardware and software component suppliers.
RadiSys, one of the premier ATCA-based commercial off-the-shelf (COTS) hardware
providers, is the overall event sponsor. Other virtual exhibitors include
Intel, Wind River, GoAhead, and ENEA, to name a few. The show also features
several of the industry-standards bodies and special interest groups such as the
SCOPE Alliance and PCI Industrial Computer Manufacturers Group (PICMG). At the show you can find information about how to build network elements for long-term evolution (LTE), WiMAX, Voice over Internet Protocol (VoIP), and broadband video networks using
the latest technologies such as multicore processing, carrier-grade operating
systems, high availability middleware, and application-ready integrated and
validated COTS systems.

The show goes live December 9, 2008, and remains a virtual environment through
February 2009. Attendees can visit all the exhibits, join in panel discussions,
engage in conversations with booth staff, and download product and solution
information. The coolest thing about the virtual trade show is that you don’t
have to go through all the hassles related to attending a traditional show: no
plane rides, tired feet, or expense reports. Everything is available at the
click of a mouse button from the comfort of your office.

If you attend this event or have attended a virtual event in
the past, I’d love to know your thoughts on how it worked for you. Did you find
what you needed? Will you go to another?

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