A Technology Trade Show without the Trade Show Experience? Finally, the Dog Is Eating the Dog Food
I’ve been going to technology trade shows for several years now. Recently I’ve found myself attending and participating in shows that promote 3G and 4G technologies for next-generation networking. The common themes are usually about enabling a richer broadband experience using voice, video, data, and other multimedia content—whatever people can dream up. For the most part consumers have been very clever at how they leverage all this broadband capability. YouTube is a perfect example.
It finally looks like the technology companies that enable this richer broadband experience are learning how to leverage what they helped create. A great example of this is the ATCA Worldwide virtual trade show. ATCA, which stands for Advanced Telecommunications Computing Architecture, is one of the key industry standards being used for the equipment going into the next-generation network infrastructure. It is this infrastructure that is enabling more and more network bandwidth.
The companies exhibiting at the ATCA Worldwide virtual show include many of the industry-leading hardware and software component suppliers. RadiSys, one of the premier ATCA-based commercial off-the-shelf (COTS) hardware providers, is the overall event sponsor. Other virtual exhibitors include Intel, Wind River, GoAhead, and ENEA, to name a few. The show also features several of the industry-standards bodies and special interest groups such as the SCOPE Alliance and PCI Industrial Computer Manufacturers Group (PICMG). At the show you can find information about how to build network elements for long-term evolution (LTE), WiMAX, Voice over Internet Protocol (VoIP), and broadband video networks using the latest technologies such as multicore processing, carrier-grade operating systems, high availability middleware, and application-ready integrated and validated COTS systems.
The show goes live December 9, 2008, and remains a virtual environment through February 2009. Attendees can visit all the exhibits, join in panel discussions, engage in conversations with booth staff, and download product and solution information. The coolest thing about the virtual trade show is that you don’t have to go through all the hassles related to attending a traditional show: no plane rides, tired feet, or expense reports. Everything is available at the click of a mouse button from the comfort of your office.
If you attend this event or have attended a virtual event in the past, I’d love to know your thoughts on how it worked for you. Did you find what you needed? Will you go to another?