Mobile Broadband dongles find success in UK
There seems to have many news stories about the imminent rise of 3G technology in the UK over the last few years. Looking back these stories would seem to have heralded repeated false dawns with 3G being relegated to little more than another mobile voice calling technology. However we now seem to have positive proof that 3G based mobile broadband is becoming a viable alternative to (or addition to) more traditional broadband technologies for UK users.
In a blog entry titled Mobile net takes off, Rory Cellan-Jones of the BBC includes what he describes as "an extraordinary graph" showing how the amount of data crossing the 3 mobile operator's 3G network has increased 14 fold in just six months.
According to 3 this massive increase in the amount of data throughput on their 3G network is due to what they refer to as dongles - plug-and-play USB modems that use High-Speed Downlink Packet Access or HSDPA technology (sometimes referred to as 3.5G) to enable laptops to use mobile broadband. 3 launched their dongles last October and immediately saw a huge increase in the traffic crossing it's network.
The dongles are being offered with a fixed price plan (for example 3GB of data for £15 a month) which has triggered a price war in the UK market with other operators such as T-Mobile and Vodafone competing with similarly aggressive deals.
The responses to Rory's post are generally positive about 3's mobile broadband service and it seems clear that possibly as many as half a million new users have signed up to 3's dongle and now use mobile broadband on their laptop (or desktop) machines.
Of course many of these users are likely to have made a choice between competing technologies which means that mobile broadband dongles may now be taking market share from, for example :
- traditional wireless LAN technology which, whilst fairly commonly found, is less pervasive and less mobile than 3G and is rarely provided as a free service in the UK
- fixed broadband services which often incur significant installation fees for new users and often require users to pay an additional monthly fee for a fixed phone service (a service which is itself under threat from low cost mobile payment plans)
- WiMax (or 802.16e) which may not have a significant market share currently but it's interesting to consider how the success of 3.5G/HSDPA based services may impact it's roll-out over the next few years
How this tangled marketplace of competing technologies evolves will become apparent over the next months and years but one thing seems clear - after several years of promise, 3G technology seems to have gained a significant foothold in the UK market.



Paul Tingey is a System Architect with Wind River in the UK. He works within the Alliances team to strengthen the bonds between Wind River's products and those of our strategic silicon and hardware partners. Paul's professional interests include Carrier Grade Linux, AdvancedTCA and other standards-based Telecommunications technologies.



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