Quality vs. Customer Support

By Bulent Kasman

"What is the single most important thing your manufacturer can do to make you completely happy with their service?"
(IMV ServiceTrak Survey 2005)

This was the question that caught my attention at a presentation I
attended recently. Apparently the question is multiple-choice, with one
answer allowed. Actually, the PDF form of the executive summary seems to be available from the IMV Web Site.

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