Powering Out of Social Networking – Powering Down with Social Conscience

By John Bruggeman

It’s that time of year again. The time when all of the industry’s
great thinkers pause for a moment of reflection and look back on the
year’s significant trends, themes, events, big winners, best and worst
performers and any and every other metric that can best sum up a
365-day period in a nice, neat “Top Ten List.”

I’m not sure about the other nine things, but this year it would be
hard to argue that social networking was anything but THE dominant
industry trend. Now I am not saying social networking was a new
phenomenon this year but it seemed to be all anyone wanted to TALK
about. It was EVERYWHERE. MySpace, Second Life, YouTube, Flickr,
Facebook and on and on and on.

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