The High Cost of Poor Quality – Brand, Market, Budget

By Paul Henderson


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I’m continuing my series on our embedded device industry software testing survey conducted in April-May 2010 with almost 900 respondents (see previous blog posting).  If you’d like a copy of the full report in pdf, please drop me an email at paul.henderson@windriver.com and I will send it to you.

In this section of the survey we asked participants about how they measure the high cost of poor quality. Respondents told us that the true cost of poor quality is much higher than program budget. The majority of respondents showed that the true cost of poor quality is measure by damage to company brand and lost revenue due to missed market windows.

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