Why are face-to-face meetings critical to build a partner ecosystem?

By Marissa Krupa

Krupa Let’s face it, in today’s business world, companies can no longer be individual islands unto themselves carving away in a sea of markets. In order to survive, and thrive, in the current global economy, companies must join forces with other vendors to add value to customers throughout the supply chain.

But, how does a company go about building an ecosystem of vendors it can trust and rely on?

One primary way is to meet with representatives of the partner face-to-face. Just last week, Wind River held a series of sales meetings in Europe that  included several hardware and software partners. Consider the benefits from these efforts:

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