By Santhosh Nair
There are telling signs that mHealth is rapidly moving up the adoption curve.
Earlier this year, Fuld & Company, a pioneer strategy consulting firm, conducted a national war gaming contest where leading business schools stress tested m-Health strategies of companies – ranging from large companies such as GE and Medtronic, to startups like Independa.
A few of the key takeaways from the exercise were:
- Mergers, alliances and licensing agreements are inevitable – the partner ecosystem is very important
- The value is in data integration, not killer applications
- A back office service industry will emerge as a new service model
- User centered design is the key to success