Simulation is a competitive advantage!

By Michel Genard


Genard_lgThe American general election is over. Pundits providing postmortem
analysis will continue to generate a ton of studies. Let’s examine one aspect
of the election that has already generated some interesting ink. This article in
Time
Magazine
mentions how analytic teams tried to predict election results,
even running as many as 66,000 simulations night after night. The Obama campaign
managed to create hundreds of models (likely electors) and run election
simulations each day to define and validate the “design” of the path to victory.
Each morning, after looking at simulation results they would adjust the campaign. This process is recognized as a competitive advantage. Let’s now map this
phenomenon to embedded software development. For years, we’ve been making
the case that increasing complexity and errors in the back end of development are
the kiss of death for OEMs. Fast functional system level simulation is the best
path to manage risks, boost productivity and velocity. We constantly receive
testimonials from customers indicating that indeed simulation transforms
their business, even to the point that it becomes part of the backbone in their process. Modeling
at the right level of abstraction (i.e. what the system is supposed to do and
not how) and running quick simulations enable developers to run an unlimited
number of use cases, validate design choice, start software development sooner,
and debug with powerful, science fiction-like features. Business fundamentals have not changed in the last few decades; time to
market, quality and security are still top concerns. What has changed is the
cost of failure and the imperative to move fast and adjust to customer needs at
the speed of their requirement. More than ever, our simulation platform Wind
River Simics is here for you. To help customers quickly deploy simulation
technologies even further, we introduced the Quick
Start Platform
with our last release. Let’s make 2013 a year of simulations!

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