A good user experience goes well beyond the cool device in your hand
By Jessica Schieve
As thousands of people converge on Mobile World Congress the hype will be on the latest and coolest devices that will connect to the next generation wireless broadband network. People will be in awe of the newest “thin as paper” notebooks and the “do everything” smartphones. Device Manufacturers and Service Providers will demonstrate killer video and data applications running every kind of mobile device your can imagine. But to win the mindshare and pocketbook of the Consumer takes more than cool gadgets. It requires delivering the best user experience possible. And, the expectation is not only that these devices look cool and do cool things, but they will also do everything promised at breakneck speed.