By Paul Henderson
The 4 day event is covering a range of topics on both IT and embedded systems software development and test lifecycle tools and technologies. Wind River has a presence on the exhibit floor and a number of conference tracks. The mood is very positive at this 13th conference. 4000 attendees are here, a 20% growth over 2009.
The show opened with several IBM executives led by Dr. Danny Sabbah, GM IBM Rational Software reviewing IBM's "Smarter Planet" strategy including "systems and software econometrics". Dr. Sabbah described how software innovations are now driving the world, particularly as related to intelligent products and services.