By Chris Buerger
Picture this: you are responsible for ensuring that the quality of the Android device you are about to ship will hold up in front of your customers. You are responsible that it will meet the often elusive 'commercial quality' goal. And it doesn't matter whether the Android software is being released as an initial software load on a new class of device or as a maintenance release for a device that is already in market. Also, ignore for a moment whether you sourced the Android software from your hardware Original Device Manufacturer (ODM) as part of a package deal or whether it represents significant investment into internal engineering budget.
The basic question to answer is simply: 'Is this software ready to be released?'. Or casting the net wider, will the software be good enough to stay below the return targets for the device? Will it be so good to act as a differentiator vs. your competitors and therefore help to meet your customer acquisition goals? And, if the software goes out to devices already in market, will it keep its users as engaged and satisfied with your brand as the prior device?