By Gareth Noyes
Trends seem to have a life of their own, especially in technology. Clusters of thoughts and ideas converge to re-frame an idea or define something completely new and then buzzwords are born. But before they reach critical mass and gain widespread acceptance, they often go through painful phases where the same words are used, but we get lost between concepts and definitions. However, when good ideas solve real business problems, the buzzword sticks.
Take ‘The Cloud’ for example. Back at Oracle OpenWorld in 2008, Larry Ellison was quoted as saying:
“The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do. I can't think of anything that isn't cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?”